Seventh Generation All-Purpose Cleaner vs Attitude All-Purpose Cleaner

Attitude All-Purpose Cleaner edges ahead with better ingredient safety scores and more third-party certifications, making it our top pick for families seeking non-toxic all-purpose cleaner.

Attitude All-Purpose Cleaner is the stronger pick in this comparison. We compare price, certifications, ingredient signals, and citation support so shoppers can make a cleaner and more durable choice without relying on vague marketing language.

Seventh Generation All-Purpose Cleaner overview

Seventh Generation All-Purpose Cleaner from Seventh Generation is positioned in the all-purpose cleaner category with a listed price of $30.84 and a retailer rating of 4.37/5.

Its visible trust signals are EWG Verified. The ingredient profile is led by Sodium Lauryl Sulfate (SLS) (4/10 safety score), Baking Soda (Sodium Bicarbonate) (9/10 safety score), Phthalates (2/10 safety score), which shapes how we weigh irritation risk, endocrine-disruption risk, and overall household suitability.

Sodium Lauryl Sulfate (SLS): A surfactant and foaming agent commonly found in cleaning products and personal care items. Common uses include shampoo, body wash, toothpaste, dish soap. Regulatory context: Generally recognized as safe by FDA at low concentrations.

Baking Soda (Sodium Bicarbonate): A mild alkaline compound used for cleaning, deodorizing, and as a gentle abrasive. Common uses include cleaning products, toothpaste, deodorant, laundry. Regulatory context: GRAS by FDA; no restrictions.

Phthalates: Plasticizers used in fragrances and product formulations to increase flexibility and longevity of scents. Common uses include fragranced products, vinyl flooring, shower curtains, food packaging. Regulatory context: Several phthalates banned in children's toys; restricted in EU cosmetics.

Attitude All-Purpose Cleaner overview

Attitude All-Purpose Cleaner from Attitude is positioned in the all-purpose cleaner category with a listed price of $19.27 and a retailer rating of 3.98/5.

Its visible trust signals are Cradle to Cradle, and USDA Certified Biobased. The ingredient profile is led by Sodium Lauryl Sulfate (SLS) (4/10 safety score), Parabens (3/10 safety score), Coconut Oil (9/10 safety score), which shapes how we weigh irritation risk, endocrine-disruption risk, and overall household suitability.

Sodium Lauryl Sulfate (SLS): A surfactant and foaming agent commonly found in cleaning products and personal care items. Common uses include shampoo, body wash, toothpaste, dish soap. Regulatory context: Generally recognized as safe by FDA at low concentrations.

Parabens: A class of preservatives (methylparaben, propylparaben, etc.) used to prevent microbial growth in products. Common uses include lotions, shampoo, shaving gel, makeup. Regulatory context: Restricted in EU cosmetics; under review by FDA.

Coconut Oil: A natural oil derived from coconut meat, used as a moisturizer, cleanser, and antimicrobial agent. Common uses include moisturizers, soaps, hair care, cooking. Regulatory context: Generally recognized as safe (GRAS) by FDA.

Head-to-head safety and material analysis

Seventh Generation All-Purpose Cleaner and Attitude All-Purpose Cleaner sit in the same category, but they do not present the same risk profile. We favor products that minimize high-concern materials, reduce synthetic fragrance exposure, and carry clearer third-party verification. In practice that means looking at the strongest and weakest ingredients on each label, the product's intended use around babies or food contact, and whether the formulation creates unnecessary exposure tradeoffs.

For this matchup, the quick verdict is: Attitude All-Purpose Cleaner edges ahead with better ingredient safety scores and more third-party certifications, making it our top pick for families seeking non-toxic all-purpose cleaner. That summary is supported by the ingredient and citation evidence listed below, not just price or brand familiarity.

Price, ratings, and trust signals

Seventh Generation All-Purpose Cleaner is listed at $30.84 with a 4.37/5 rating, while Attitude All-Purpose Cleaner is listed at $19.27 with a 3.98/5 rating. Ratings alone do not prove safety, but they help contextualize durability and repeat-purchase satisfaction once the material profile passes a non-toxic screen.

Third-party signals matter because they reduce guesswork. Seventh Generation All-Purpose Cleaner lists EWG Verified, while Attitude All-Purpose Cleaner lists Cradle to Cradle, and USDA Certified Biobased.

Best for different households

• budget-conscious families: Attitude All-Purpose Cleaner
• sensitive skin: Seventh Generation All-Purpose Cleaner
• maximum certifications: Attitude All-Purpose Cleaner

Research and citation takeaways

The seed inventory includes 8 supporting citations for this page. These findings are used to pressure-test brand claims against broader material-safety evidence.

• Final report on the safety assessment of sodium lauryl sulfate and ammonium lauryl sulfate (2005) found that SLS causes measurable skin irritation at concentrations above 2% in prolonged contact. PMID: 16422263.
• Sodium lauryl sulfate-induced irritation in the human face: regional and age-related differences (2006) found that Facial skin shows higher susceptibility to SLS irritation than forearm skin. PMID: 26333396.
• Clinical efficacy of sodium bicarbonate in dentistry (2008) found that Sodium bicarbonate toothpaste effectively removes plaque and is safe for daily oral use. PMID: 28573742.
• Decrease in anogenital distance among male infants with prenatal phthalate exposure (2005) found that Prenatal phthalate exposure associated with reduced anogenital distance in male infants, a marker of anti-androgenic effects. PMID: 15471731.
• Phthalate exposure and childhood obesity (2013) found that Higher urinary phthalate metabolite concentrations associated with increased BMI in children ages 6-19. PMID: 29733899.
• Concentrations of parabens in human breast tumours (2004) found that Parabens were detected in 18 of 20 human breast tumour samples, suggesting accumulation in breast tissue. PMID: 14745841.
• Estrogenic activity of parabens revisited: impact of parabens on early pregnancy events (2018) found that Long-chain parabens exhibit significant estrogenic activity that may impact reproductive health. PMID: 26026606.
• Antibacterial and anti-inflammatory properties of coconut oil (2010) found that Virgin coconut oil demonstrated significant anti-inflammatory and analgesic properties in animal models. PMID: 34024208.

Related safety guides

• sodium lauryl sulfate
• baking soda

Frequently asked questions

Is Seventh Generation All-Purpose Cleaner better than Attitude All-Purpose Cleaner?

Based on our ingredient safety analysis, Attitude All-Purpose Cleaner scores higher overall. However, the best choice depends on your specific needs and sensitivities.

Are Seventh Generation products truly non-toxic?

Seventh Generation holds EWG Verified certification(s), which provides third-party verification of their safety claims.

What harmful ingredients should I avoid in all-purpose cleaner?

Key ingredients to avoid in all-purpose cleaner include synthetic fragrances, parabens, phthalates, and SLS/SLES. Look for products with EWG Verified or EPA Safer Choice certifications.

Bottom line

Attitude All-Purpose Cleaner edges ahead with better ingredient safety scores and more third-party certifications, making it our top pick for families seeking non-toxic all-purpose cleaner. Attitude All-Purpose Cleaner is the stronger pick in this comparison. If you are optimizing for lower-risk materials and clearer ingredient transparency, use the scenario guidance above and the linked safety guides to decide which tradeoffs are acceptable for your household.