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Puracy Shampoo vs Seventh Generation Shampoo: Which Non-Toxic Shampoo Is Better?

Quick Verdict

Puracy Shampoo edges ahead with better ingredient safety scores and more third-party certifications, making it our top pick for families seeking non-toxic shampoo.

At a Glance

FeaturePuracy ShampooSeventh Generation Shampoo
BrandPuracySeventh Generation
Price$35.81$33.66
Rating4.7/54.44/5
CertificationsCradle to Cradle, EPA Safer Choice, B Corp CertifiedOEKO-TEX Standard 100

Ingredient Safety Comparison

Certifications & Third-Party Testing

Puracy Shampoo

  • Cradle to Cradle
  • EPA Safer Choice
  • B Corp Certified

Seventh Generation Shampoo

  • OEKO-TEX Standard 100

Price & Value Analysis

Puracy Shampoo is priced at $35.81 while Seventh Generation Shampoo costs $33.66. Seventh Generation Shampoo is the more budget-friendly option.

Our Recommendation

Puracy Shampoo edges ahead with better ingredient safety scores and more third-party certifications, making it our top pick for families seeking non-toxic shampoo.

  • Best for budget-conscious families:Seventh Generation Shampoo
  • Best for sensitive skin:Puracy Shampoo
  • Best for maximum certifications:Puracy Shampoo

Frequently Asked Questions

Is Puracy Shampoo better than Seventh Generation Shampoo?

Based on our ingredient safety analysis, Puracy Shampoo scores higher overall. The best choice depends on your specific needs and sensitivities.

Are Puracy products truly non-toxic?

Puracy holds Cradle to Cradle and EPA Safer Choice and B Corp Certified certification(s), which provides third-party verification of their safety claims.

What harmful ingredients should I avoid in shampoo?

Key ingredients to avoid in shampoo include synthetic fragrances, parabens, phthalates, and SLS/SLES. Look for products with EWG Verified or EPA Safer Choice certifications.

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References

  1. Fabi SG et al. (2013). Snail secretion filtrate in skin regeneration PMID: 23069672
  2. BeMiller JN (2009). Modified starches in cosmetic applications PMID: 16192257
  3. Darbre PD (2005). Aluminium, antiperspirants and breast cancer PMID: 15638918
  4. Christensson JB et al. (2013). Oxidized limonene contact allergy PMID: 24151062